• Venue

    Santo Stefano al Ponte
    Piazza di Santo Stefano, 5, 50122 Firenze

  • Dates

    From 01 Giugno 2016
    Until 20 Novembre 2016

Info & tickets on:


Incredible Florence is a dream that became reality: an immersive tale of the great history of Florence. Lights, images and music are employed to achieve an ambitious storytelling project that guides the spectators through the great characters, monuments and art that has made the Tuscan city unique in the world.


Incredible Florence is the first immersive show developed by Crossmedia Group: a multimedia production dedicated to the 2000-year history of the illustrious Tuscan city. It follows its early establishment as a Roman municipality and its decline during the Dark Ages; its period as a belligerent tower-house city and the prosperous golden age between the 14th-16th century, a legendary time when the riverbanks of the Arno changed the course of Western history for ever. The city assumed an important role following the process of unification with Florence temporarily appointed the capital of Italy. It endured the great conflicts of the 20th century, the post-war rebuild and the 1966 flood, before establishing itself as a centre of high fashion.


The visual narrative develops over the course of an hour. Images and music dominate and restructure the space, producing a device that allows you to travels through history while being simultaneously in and out of time.

Incredible Florence