Following Florence’s central via di Por Santa Maria, which from via Calimala leads on to Ponte Vecchio, you stumble across a small secluded street. Like a gap in the space-time continuum, it rips the densely crowded fabric of hotels, bars, restaurants and shops to project into a future of art, creativity and technology. We have arrived at the Cattedrale dell’Immagine – the new exhibition space dedicated to immersive art. Here the highly visual impact of the digital technologies developed by Crossmedia Group create a unique emotional setting in which history, tradition and art meet the languages of innovation, creating full-scale narratives destined to mould the imagination of future generations.
The Cattedrale is housed within the deconsecrated church of Santo Stefano al Ponte, one of the many hidden treasures in the city of Florence. It is well known to local Florentines for the concert series that have taken place there since 1983. The location’s excellent acoustics still amplify the performances which till this day are the Cattedrale dell’Immagine’s main secondary activity.